18+. New customers using Promo code TOP30 only, Min £10/€10/$10 stake, min odds 1.5, free bets paid as 2 x £15/€15/$15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is settled, payment method/player/country restrictions apply. See full terms below. Play responsibly. Gamblingtherapy.org
Welcome to our William Hill review! A look at the online presence of one of the largest sports betting and gaming companies in the world today.
Owned by 888 Holdings, William Hill began life as a high street betting company back in 1934 in London, England.
Named after its eponymous founder, the company has over 1,400 betting shops in the UK alone, employing 8,000 people (12,000 globally). It has a long and successful history as a high-street bookmaker.
New William Hill users can choose one of the following bonuses when signing up:
| William Hill Promo Code | William Hill Offer | Description |
|---|---|---|
| TOP30 | Two free £15 Bets | Receive two free £15 Bets when you place a bet |
| M40 | Two free £15 Sports Bets + £10 Casino Bonus | Deposit and bet at least £10 to receive 2 free bets and casino bonus |
| M50 | Two free £20 Sports Bets + £10 Casino bonus | Bet £10 or more |
| PLUS 50 | Four free £10 Sports OR £10 to spend + £10 credit on Plus Card | |
| N40 (mobile only) | Four free bets of £10 | Account must be created on mobile |
| H50 | Five free bets of £10 | Account must be created on mobile |
William Hill has moved away from offering just one type of welcome bonus for new customers. Now, when you join the site, you can pick from a selection of Bonus Codes available for new players.
Each of these bonus codes has a different offering and you can find them in the New Player Bonus section of the site.
It is advisable you do this BEFORE signing up. That’s because you need to add your chosen promo code when you are completing the registration process. Not when you make your first deposit.
When you’ve added the promo code, simply click the button to redeem the code and you should get a message that the promo code has been applied.
You will then finish registering to join the site with your chosen bonus applied.
Follow these three simple steps to get your William Hill bonus as a new customer:
Outlined below are the current bonus codes and offers available at William Hill:
You can redeem any of these four codes either from a desktop or a mobile device when registering with William Hill.
There are also two separate codes new customers can use ONLY when joining via mobile only.
In all cases, new customers must register using the bonus code that they would like to receive and then deposit and stake £10 or more on any sports market of odds of 1.5 or more.
All six of these offers are only available in the UK and Ireland.
Additionally, all six are only available when the user uses a payment method other than PayPal, Paysafe, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or William Hill Plus Card.
Debit cards are probably the simplest and easiest way to ensure you access the bonus.
18+. New customers using Promo code TOP30 only, Min £10/€10/$10 stake, min odds 1.5, free bets paid as 2 x £15/€15/$15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is settled, payment method/player/country restrictions apply. See full terms below. Play responsibly. Gamblingtherapy.org
Unsurprisingly given the company’s roots, sports betting is perhaps the most predominant part of the William Hill online offering.
The site does not just offer a wide range of sports to bet on, but a whole host of other features, some of which you will find scarce at other bookmaking sites.
The company is certainly one of the best horse racing betting operators out there and it remains heavily involved in the UK horse racing industry. Not just as a betting provider, but also as a sponsor of some of the biggest races and meetings each year.
Over the years, the company has also begun offering equally extensive market offerings across sports such as Football, Golf, Cricket, Rugby, Darts, American Football, Basketball, Boxing and Greyhounds.
Customers at the site can also enjoy daily radio presentations on horse racing and greyhound racing that day, while there is also a podcast that customers can listen to featuring other sports too.
Where William Hill does excel is in the variety of smaller sports offered with bets available on Winter Sports, Water Polo, Yachting, Gaelic Hurling and Football, Lacrosse and more.
You can also find good esports betting available with the company plus non-sporting markets on politics and TV or Specialist betting.
And of course, there’s plenty of live action to enjoy courtesy of the In-Play betting part of the site.
William Hill Poker has a solid following with thousands of players playing each day.
It has a solid setup for new customers, including accessible ticket giveaways and other tournaments that are easy to play, plus there is a deposit bonus for your first deposit on the site.
However, it is unclear if users that have already opened a William Hill account elsewhere can access the bonus. It is worth contacting customer services to clarify this beforehand.
As you would expect, No Limit Hold’em is the most popular game on the site but others such as Pot Limit Omaha, Pot Limit Omaha Hi-Lo and the 36-card Hold’em 6+ are also available.
The site hosts a number of different game types, predominantly for No Limit Hold’em fans.
One thing to note is that while there is a client download for Windows-based computers, there isn’t one for Mac users. Instead, these users must use an HTML5 site to access the poker rooms.
Additionally, there is no specific poker app for either Android or iOS mobile customers, who both have to use the HTML5-enabled site via a browser to play.
The In-Play section at William Hill offers a selection of top sporting events to bet on live which includes football, tennis, basketball, esports, badminton, beach volleyball and much more.
One thing to note though is that while the In-Play betting options are extensive, there are fewer options when it comes to events being live-streamed by the company.
Even so, there is still plenty here for the In-Play betting fan to enjoy across a wide range of sports throughout the year.
William Hill offers regular promotions across sport, with a particular focus on horse racing and football, over the course of the year.
Offers tend to be shorter-term offers and include those which can boost the odds of your selection in a sporting event, the chance to win instant prizes, free bets, bet boosts and more, acca insurance offers and similar.
You can also use the #YourOdds feature on Twitter to get a bet you would like to make priced up, and the site also offers Best Odds Guaranteed on every UK horse race, plus you can pick how many places you want paying out with the Pick Your Places feature.
The site also often offers extra place payouts on horse racing, while customers can choose to lengthen their odds on every UK race with the Lengthen Your Odds feature.
During the soccer season, William Hill also offers free-to-play soccer promotions, such as Free or 4 (which offers up to £200 in free bets). There are also regular odds boosts each day in the shape of Epic Odds, Flash Odds and Super Odds offers.
As you would expect with William Hill, the company offers some of the most extensive betting markets you will find on any sporting fixture. The breadth of markets available is extensive and will appeal to seasoned bettors as well as newcomers to the site.
The odds on offer for the markets also tend to be good, but only for a certain number of sports. Horse Racing and Soccer tend to be good value odds when betting with William Hill. Some other sports see the odds hit more middle-of-the-table ranking when compared to odds on offer elsewhere.
However, long-term value won’t be impacted greatly given the myriad of offers available on the site each day. Especially when you consider the generally better value found in horse racing and soccer betting markets.
With William Hill Radio, a full Results section and an extensive help and feedback option, William Hill Betting is a high-quality, extensive, and good-value sports betting service.
Casino gamers, bingo fans, poker enthusiasts and more will find plenty to enjoy if they head over to William Hill Vegas.
That’s because this part of the site contains direct links to all other William Hill entertainments available as part of the website.
That not only includes a wide choice of slot games and table games, but also bingo, poker, Slingo and even the Live Casino option.
There is a simple Welcome Offer you can take up when you make your first deposit on the site and from what I can gather, you only need to be new to William Hill Vegas to claim the offer.
This means if you have signed up with William Hill Betting and have not accessed or used any part of Vegas, then you can opt-in and claim this offer once!
You have 24 hours to use all your free spins before they are removed from your account. The maximum amount of money you can redeem from this offer is limited to £30.
Qualifying deposits cannot be made by eWallet. In order to access the offer a different payment method, like a debit card, must be used.
Let’s now take a look at what is available in each of the options on this part of the site.
William Hill Vegas is an expansive part of the site that contains pretty much everything non-sports betting related available with the company.
Let’s look at each part of the site in more detail.
One area where William Hill Vegas does excel is in the number and quality of its promotions.
Many promotions are shorter-term offers, only available for a few days or a week or so, but there are a great many of these throughout the year. Generally, the tasks required of you are also not too onerous, making them good value options to take up.
Prizes on offer vary from Free Spins, cash prizes, winning a share of a stated sum of money,
Additionally, the site offers daily games you can play to win free prizes, as well as daily and weekly prizes that can be won if you play certain slot games.
Each month there is also a £200,000 prize draw to be won if you opt-in to the promotion and that sits alongside regular Daily Drops and Weekly Tournaments available on the site.
Plus you can win a cash prize up to £5,000 in value with the Strike Gold promotion, available for both online slots and casino table games players playing with real cash stakes.
Finally, every Friday you can log in and compete in the Friday Big Quiz, which offers you the chance to win a share of £2,000 completely free of charge.
As you can see, William Hill Vegas offers an extensive range of promotions throughout the year to ensure their customers get good value when playing.
If you love slots, then the Slots part of the Vegas site is where you should head.
That’s because there is a wide selection of great slot games to pick from, many sourced from some of the top studios in the world today.
The games are organised into easy-to-follow groups, such as the New Slots available on the site, the
Top Slots played at the site, Irish-themed slots and more.
Many of the most popular slot games playable today can be found on the site, including:
With new games added regularly, the fresh content makes it easy for slot gamers to pick the latest and most popular games to play. Alongside these standard slot games, there are a number of different jackpot slots to play in the Jackpots section of the site.
Here you can play the following jackpot slots:
With a wide range of games to pick from in each of these sections, it is easy to see why big jackpot hunters enjoy playing at William Hill!
Live Casino takes you further than playing just against a computer. In these games, a host runs the game and you play against the house alongside other players.
William Hill Live Casino offers a good range of live casino games including different live versions of popular casino games such as:
And alongside these games, there are a selection of Virtual Games which you can play as well as Live Game Shows. There is also an international section for pokers from other parts of the globe.
William Hill’s bingo offering encompasses a wide number of different bingo rooms. All of these offer different types of bingo games for different buy-in levels and prizes.
There is a selection of bingo chat rooms to play alongside those without a chat option. Chat games are moderated and etiquette followed in the main to create a welcoming atmosphere.
The Bargain Basement room is a great place to start with ticket prices starting at just £0.01 per ticket and free games every hour, on the hour, for those in the room to play in.
There are also different types of bingo available in each room including 80-ball and 90-ball games.
In addition, the bingo section also offers a wide range of other games to play including slot games, Slingo, Megaways slots, Live Games and Scratchcards which you can play directly from this part of the site.
Alongside an HTML5-ready site, William Hill also offers downloadable apps for its service for both iOS and Android devices.
You can locate these apps easily in the App Store (iOS), Google Play Store (Android) or directly from the William Hill site itself.
It is worth remembering that mobile customers do have access to more welcome bonus code options than those registering from a desktop device, including the best value of the six bonus offers.
One nice feature for customers that operate their account online and through betting shops is the William Hill Plus account and the Plus Card.
This feature allows customers to access cash from their account at William Hill betting shops, plus they can pay money into their account at a betting shop, rather than doing so online.
The Plus account and card is a flexible way to run your account if you still visit the bookmakers shops, as well as wagering online.
William Hill offers a number of customer support options and the first place to start is with its expansive Help section on the site.
Here you can find extensive answers to many of the most common and a lot of uncommon queries that you may have about the site, what it offers and your account.
However, if you need to contact William Hill for any reason, you can do so via a Live Chat messaging service. Alternatively, you can leave them a direct message on their Twitter account.
Either way will give you a quick answer to your question!
As you would expect, in terms of security, the site has industry-standard encryption to ensure all transactions are secure and that your data is safe.
William Hill is also fully compliant with GDPR requirements and also promotes Safer Gambling throughout the site.
William Hill allows users to deposit using the following payment methods:
Other deposit payment methods, such as Sofort (Germany), Trustly (Finland) and Todito Cash (Mexico) can onlu be used in certain countries.
It is worth remembering that William Hill does limit which bonuses you can access depending on which payment method used, so it is a good idea to check this before trying to access a bonus.
You can withdraw from your account using the following methods:
William Hill does ask customers to verify their identity before they make a withdrawal and most withdrawals are made back to the same payment method used to make the deposit.
Whilst not having the most expansive casino part of the site, William Hill does offer an outstanding sports betting and poker service to customers.
It is very much a case of a site offering more of what it is one of the industry leaders in, and less of what it is not quite so famous for!
However, for a general all-round wagering site, with easy-to-access offers and welcome bonus, William Hill certainly hits the mark.
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